Optical situation :
World wide customers' satisfaction level with progressive lenses is extremly low : 10 % are satisfied, 20 % find the difficulties normal, 20 % are not satisfied, 50 % reject them
In fact, progressive lenses are extremly easyMore...
Unfortunately, easy money makes believeMore...
In fact, some lenses are technicaly well concievedMore...
Unfortunately, merchandising makes everybody believesMore...
In fact, all progressive lenses look alikeMore...
Unfortunately, each lens has its own designMore...
In fact, the optical branch is extremly segmentedMore...
Unfortunately, segmentation does not allowsMore...
In fact, merchandising and discount lure customersMore...
Unfortunately, customers believe that what they ask forMore...
In fact, prices advertising attract customersMore...
Unfortunately, low price is a clear sign More...
